{"id":19,"date":"2010-05-19T09:15:12","date_gmt":"2010-05-19T09:15:12","guid":{"rendered":"http:\/\/jfcexperience.com\/?p=19"},"modified":"2015-07-21T18:24:11","modified_gmt":"2015-07-21T18:24:11","slug":"yostclan-com","status":"publish","type":"post","link":"https:\/\/jfcexperience.com\/?p=19","title":{"rendered":"yostclan.com"},"content":{"rendered":"

The Yost site \u2013 on the surface at least \u2013 was a long-neglected fan-built page, circa ’97. When the viewer went there, they had access to some archived footage of Mitch and Butchie Yost, old photos from surf magazines, and an outdated (but still functioning) message board.<\/p>\n

On Yostclan.com, users could:<\/strong><\/span><\/p>\n

\u2022 Watch Mitch and Butchie Yost archival footage, flip through photo galleries<\/p>\n

\u2022 Read Articles about each man’s rise to success as well as their demise (Mitch\u2019s knee injury, Butchie\u2019s addiction)<\/p>\n

\u2022 Learn more about Mitch\u2019s support of local environmental issues (\u201cClean Ocean PSA\u201d TV spots)<\/p>\n

\u2022 Dig in to the old bulletin board threads and even post new comments.<\/p>\n

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After a minute on the site, yostcan.com would begin to “break”.\u00a0 Once users solved three problems\/clues to fix the broken site, they were redirected to another site called “The Pipeline”. \u00a0 This was the gateway to content for avid fans of the show.<\/p>\n

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The content was a mix of new media on-set video, show clips, licensed and original photos and text.\u00a0 Users were able to watch seeded “Node” videos (below) or watch user-generated videos.\u00a0 Once a video finished, a tool palate would emerge and users could then create their own “node” video, save it, and enter it into “The Pipeline” for other users to discover, creating a feedback loop of creativity<\/p>\n

In the Pipeline, users discovered:<\/strong><\/span><\/p>\n

\u2022 Clues (e.g.: \u201ceaster-eggs\u201d, roll-overs) led users to hidden traditional video and\/or visually \u201caltered\u201d content (tying back to the themes of the show)<\/p>\n

\u2022 Hidden content evoked users to interact and share their experiences, thoughts, and content with other fans (e.g.: create videos, comments, photos, etc.)<\/p>\n

\u2022 The \u201cnode repository\u201d enabled the user to discover, create and share existing \u201cuser journeys\u201d.<\/p>\n

Ultimately, The Pipeline was the never seen Controller\u2019s (G-d’s) observation center – the digital outpost of what David Milch called “the place from which the spirit can apprehend the universe…\u201d<\/p>\n

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Node 1 – Spirit<\/h4>\n